Based on various factors including time, location, weather, and special holidays, the app presents customized, relevant coupons to customers. The level of personalization significantly increased the app’s engagement rate by offering information contextual to users’ immediate surroundings. In conjunction with the coupon offerings, Konrad also designed and built a custom content management system for administrators to easily create and manage these mobile coupon campaigns.
One great feature is the Fry Defender, a motion-sensing tool in the app that helps users detect potential fry thieves. Just set your Fry Defender to on, put it near your food and your phone will sound the alarm if someone tries to touch your fries. The feature has been featured in Fast Company, AdAge and Strategy Online. With lots of exciting possibilities around the corner, Konrad and McDonald’s are continuously looking at ways to improve upon and innovate the mobile experience for the world’s favourite restaurant.